Organizations build alliances to create products or services that fulfill a specific market need. These alliances have been around for a while, and researchers describe them in various terms like Virtual Organization, or Ecosystem. The manifestation of these alliances increased due to the increasing interconnection between organizations within the fourth industrial revolution. The never-ending alignment between markets and alliances provides a dynamic landscape for organizations and their partners. While abundant research is available on these constellations, we do not know what IT needs can be used to cope with these dynamics. Our research aims to fill that gap, specifically on the relations between network participants and their interactions. We executed a multi-case study on 10 alliances comprising 35 interviews, which were transcribed and coded. By analyzing the co-occurrence, we could determine relationships between the organizational characteristics and the IT needs. Our results validated the characteristics framework, provided a list of IT needs, and showed that IT needs can positively influence and strengthen organizations to cope with market dynamics.